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We are Ockel

At Ockel Computers, we are driven by our passion for radical innovation. In just three years since our successful crowd launch, we have designed and developed three pocket-sized fully functional Windows 10 computers, earning us prestigious tech and design awards. Our tech-partnerships with Microsoft and Intel have given our products high-quality performance, and our trusted distribution partners are exposing our innovations to customers in nearly ninety countries across the globe.

We are successfully transitioning from thriving start up to sustainable scale up. Now we are focused on expanding our innovative influence by launching several new products in 2019.

Find out more about where we came from and where we're headed with this informative timeline.

(Y)our Opportunity

To keep this great momentum going we have been exploring ways to finance our growth. We’re not going down the traditional path of banks and venture capitalists, instead we are introducing a new approach to funding.

Seeing Ockel is powered and inspired by the crowd, the next logical step is to have you own a piece of Ockel. We have found an alternative way to issue our shares. We call it the Ockel Security Token.

The Ockel Security Token offers you a potent investment proposition and will help provide us with the funds, autonomy and agility essential to continuing Ockel’s radical innovations.

The Ockel Security Token

The future of investing has been transformed by blockchain technology, allowing for a more secure, fully transparant, cost efficient and more accessible investment opportunities.

Tokenizing equity is game changing in raising capital by issuing shares in the form of digital assets like tokens. Think about the Ockel Security Token as any standard share purchased in a listed company, except that those shares are in the form of tokens. The Ockel Security Token carries a smart digital contract, with all agreements between the shareholder and Ockel, containing full dividend rights and economic upsides.

Token

Dividend

The Ockel Security Token is based on the principle that everyone benefits from any possible future dividends in an equal way. Dividends will be distributed directly to your wallet in forms of more Ockel Security Tokens or Ethereum (both based on the daily actual exchange rate).

Smart Contract

Smart contracts permit trusted transactions and agreements to be carried out among disparate, anonymous parties without the need for a central authority, legal system, or external enforcement mechanism. They render transactions traceable, transparent, and irreversible.

Wallet

Tokens are acquired and held in a wallet. Wallets can be completely digital or even paper. The wallet is your personal vault and can never be accessed by anyone, if you keep you key private.

Security Token

A security token represents traditional, private security interest. The Ockel Security Token represents a share in our company. In fact, you’re taking something that you have on paper and you’re putting an electronic wrapper around it.

Blockchain

The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value. Ockel is not a blockchain technology company.

Trade Ability

The Ockel Token is a fully tradeable asset. It is tradeable directly with people, wallet to wallet, as well as through exchanges. Currently there are no security exchanges for ERC 20 tokens yet, but many companies are well underway with it. Ockel plans to list the Ockel Security Token on one or more exchanges within 12 months.

Value

We give out Ockel SecurityTokens with a public price of 0,125 Euro. For 125 Euro, you will own 1000 tokens.

Ownership

The key aspect of your token share is that it represents a real share in the company Ockel Computers. As such the value of the share will primarily move depending on the performance of Ockel and ultimately on the demand for the tokens.

Highlights

Proven product development track record
Ockel designs, develops and markets computer hardware based on unique combinations of design and function.

Strong online marketing expertise and B2C supply chain management
Through our vendor-driven digital approach and online marketing expertise, we can promote, directly sell and globally fulfil product logistics, largely on our own. This reinforces our margins and allows us to drive our own growth, while at the same time bringing in more supply chain and distributing partners.

Solid product and tech partnerships
Our partnerships enable us to bring high-quality products, and we are honored the largest companies in the industry, Intel and Microsoft, back us up. With our participation in the Verizon Innovation program, we show that our R&D has also the right support.

Acknowledged through business, tech and design awards
Our awards reflect the achievements for our vision, passion and innovation.

Crowd powered, and crowd inspired
We were launched by the crowd. We listen to our crowd. The product pipeline is infused with the results of crowd feedback.

Strong, agile team and experienced Advisory Board
Our passionate team and advisory board have a proven track record in product and business innovation.

Solid distribution and retail partnerships
We partner with Copaco (Benelux distribution), retailers such as BCC and Target Open House in the USA, and Japanese market partners Rakuten and Amazon Launchpad. Our partnerships demonstrate our current product potential and belief from major players in that field, proving our proposition is worthy towards the future.

Prospect with a proof of concept
Unprecedented interaction and conversion statistics drive our potential and scalability. The opportunities are very large and can easily be identified by the fact that demand for our products has outpaced our supply. With the help of outside investments, Ockel can scale the company at exceptionally profitable return prospects.

Self-funded
Ockel is true to its core of autonomy and agility needed for bringing radical innovation. We have self-funded our start-up phase and have passed the break-even point without any outside investments.

Use of proceeds

Increase our product line production

Invest in Research & Development

Invest in strategic online marketing initiatives

Full scale production ramp-up and roll-out of the Ockel Sirius A∓B, setting up rep-offices in the United States of America and APAC.

Ockel products

We develop high-quality, beautifully-designed ultra-mobile personal computers that are revolutionizing the way people work and live.

The Ockel team

Radical innovation is not a goal, but the result of how we work together. Creativity is about coming up with the big idea. Innovation is about executing that idea. Our team is made up of business visionaries, geeks, marketers and design wizards. Every day they demonstrate their ability to apply the knowledge, skills, competence, attitude and aptitude in turning our company’s vision into a reality.

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Tim Haaksma

Founder & Owner

Tim is passionate about building bridges between innovations and consumers, developing ground-breaking products that capture the heart of the hardware market.

Hans Bruin

Chief Finance Officer

Apart from bringing his decades of international experience in finance and strategy, he also brings a smile and listening ear.

Suat Adiguzel

Financial Data Analyst

Suat is always on the lookout for optimization, with his critical thinking and problem-solving skills. His high attention to detail improves our financial data processes.

Jesper Baumgarten

Sales & Product Manager

The man who walks and talks the Ockel brand. Jesper is the linchpin between market feedback, product development and customer service from the very start of Ockel.

Douwe de Gier

Product Specialist

He knows every detail of the Ockel devices. When reaching out to us, you’ll most likely come in contact with Douwe.

Jan Paul Hagg

Product Engineer

With a pencil, a creative mind and a master’s degree from the Technical University, Delft, Jan Paul designs everything you see (and don’t see) of your Ockel device.

Liao Chen

Technical Developer

Liao oversees the technical software development, working closely with our technical partners.

Laut Rosenbaum

Creative Strategist

When we have a real challenge on our hands, Laut is involved. Talking about building bridges, he builds the whole foundation from scratch using paper, markers and lots of inspiration.

Frank van der Hak

Senior Designer

With tons of energy, Frank is involved in every creative aspect concerning Ockel. He accepts every challenge with optimism and awesome design skills.

Sjoerd de Ridder

Creative Designer

Sjoerd has an amazing design skillset we use for our Ockel packaging, imaging, video and photography content.

Nadine Ruchti

Senior Brand Marketeer

Nadine loves connecting all the dots in almost every project. Challenges, brainstorming and getting things done creates a big smile on her face and gives her creative mind some peace.

Co van der Hoek

Marketing Director

We are glad Co swapped his cappuccino from Naples temporarily for his espresso in The Hague. Lucky for us, we can also make use of his years of knowledge and experience in media and public relations.

Steven Sariman

Online Marketeer

Steven is our upcoming Online Marketing Specialist. Search Engine Advertising, SEO, A/B tests and more – you name it, he does it.

Tina Goguia

Marketeer

Driven by online conversion and over 10 years of experience at leading companies such as Google and Facebook, Tina is a fantastic asset for our online marketing strategy.

Hiromi Morisaki

Online Marketeer

From market research to creating content and assisting in sales, Hiromi focuses on the Japanese market. She is up for any challenge, proven by the fact that she’s taken up learning Dutch.

Marie-Louise

PR & Brand Marketeer

PR & Brand Marketeer Responsible for every utterance about Ockel Computers. Connecting influencers with our brand and products and organizing everything around events.

Advisory board

The Ockel team is supported by a large network of talented people. It’s impossible to mention all of them, but we want to at least recognize a few.

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Chiel Ruiter

Financial Advisor

Chiel built his career in Goldman Sachs’ investment banking department in London, South Africa & Saudi Arabia. He subsequently led Credit Suisse’s, BNP Paribas’ and UBS’ investment banking operations in The Netherlands. Although M&A was his main focus he facilitated numerous large-scale IPO’s across the globe. Chiel has been instrumental in guiding Tim/Ockel towards this novel (STO) approach to financing the future of Ockel.

Paul Pardon

Advisor

Paul built Laser Computers Europe, from the early days of computing (early 80’s) to a company with a turnover magnitude of near half a billion Euro at its peak. Laser Computers was among the top brands in Western Europe for over a decade. After he sold his company, Paul became a shareholder and board member at V-Tech, still a publicly listed company in Hong Kong.

Patrick Verwijmeren

Special Advisor

Prof. dr. Patrick Verwijmeren is a professor of Corporate Finance at the Erasmus School of Economics (Erasmus University, Rotterdam). Patrick specializes in corporate governance, and capital structure.

Ming Hou Chen

Technical Advisor

Ming Hou Chen is an ingenious multi talent who owns multiple patents. He has a background as instrument maker, glass blower and artist. His technical knowledge and 40 years in the workshop allow us to prototype the most extreme ideas.

Q&A

What is the difference between the Ockel security token and a utility token/ALT?

Differences (Average alt) Utility Token ICO Ockel Security Token ICO
Underlying value No. Utility of the token/coin only. Yes. The value of the existing company (a share)
Dividend No Yes
Voting rights No No
High volatility Yes, highly speculative. Most utility tokens are concept solutions at the point of ICO. All alts prices tend to correlate strongly with the two main cryptos, Bitcoin and Ethereum. No. Less volatile, an existing company participation. No immediate speculation on an exchange. Results of the company will predominantly reflect the valuation.
Trade ability Directly wallet to wallet and through utility crypto exchanges. Planned exchange listing after 12 months, wallet to wallet directly.
Risks* see Business Strategy Memorandum for full risk paragraph Utilities/ solutions might not come to effect as planned. The company can fail.
Transparency No guarantees. Dedicated website for all important updates to the public. Annual publication of financials.

Is Ockel a blockchain company?

No. Ockel is not a blockchain technology company. Ockel develops exciting computers and other devices for a mobile lifestyle. Yet, we do love the possibilities of the blockchain and decided to be one of the first to use the technology of blockchain, to facilitate this process of going public with the crowd. All transactions are transparent (trackable by Etherscan), while keeping the level of anonymity (identities of wallet holders are non-public).

What is the Blockchain?

The blockchain provides a way to keep track of digital assets (like shares, money) without the need for intermediaries, such as banks and other financial institutions.

The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.

What is Ethereum?

Every digital transaction will be logged visible and until eternity. It is virtually impossible to hack the Ethereum network, because the network checks itself continuously. The safety and the low transaction costs make blockchain the ultimate and only way to facilitate this offering. The Ethereum platform is a secure, censor proof, reliable, public, decentralized platform for running applications.

When starts and ends the Ockel Security Token offering period?

The public offering starts the first of October 2018 and will end when the funding goal has been reached.

How can I buy Ockel Security Tokens?

Buying Ockel Security Tokens is very easy and you can buy them with iDEAL, bank transfer, Paypal, credit card, an international bank transfer, Bitcoins or Ethereum. Just simply follow our steps in the process plan on www.ockel.investments.

How do I keep my Ockel Security Tokens?

You keep your acquired tokens in your wallet.Ockel Security Tokens are sent to and usually kept in a digital wallet. The wallet must support Ethereum ERC-20 token standard. This is a widespread standard. All the alternative tokens on the Ethereum Blockchain are currently ERC 20.

What is a Wallet?

Wallets can be completely digital or even paper. If you don’t possess an Ethereum wallet now, that’s not a problem. Eventually you will need one, but anyone who becomes an Ockel Security Token buyer will receive thorough instructions on the options regarding obtaining a wallet in the future. It’s a simple process to create one. The wallet is your personal vault and can never be accessed by anyone, as long as you keep the private key to yourself! There are tools to assist you with this, such as hardware ledgers like Trezor. We recommend, particularly when wallets are large in value, that you store your private key at a notary or in a bank vault. Tokens are a new digital asset class. By filing the private key at a notary, these can always still be accessed in cases of emergency. When the token holder/owner forgets his key or when the token holder is not able to open the wallet.

When will Ockel distribute the Ockel Security Tokens?

The exact date of the distribution is not yet known, but it will happen after the funding round is finished. Right after the moment of purchase, you will get a buyer’s agreement in the mail as proof of purchase. We will keep you informed via the mail of the final distribution date.

How are Ockel Security Tokens distributed?

Ockel is the one who will manage the relationship with its token holders. From a technical point of view, we are helped by the formidable companies Byelex and Liqwith, who have helped us develop the crypto tokens. We also use their Distribution Application Tool (DAPP). You can forget that term if you want, but all token distribution, as well as future dividend pay-outs and communication, is facilitated by the DAPP.

What is the price of an Ockel Security Token?

The price per token is determined at 0.125 euro. For 125 euro, you will receive 1.000 tokens. During the Token offering period there are several discounts.

What is the expected return on investment?

Investing in the Ockel Security Token carries risks. If the Ockel company will be able to successfully scale up its activities, there will however be a large value upside. By nature, this accounts particularly for the investors of the first hour. We will not put a number estimate on this, because that wouldn’t be realistic. We do not suggest to anyone to bring in their savings or establish a loan, to not miss our spaceship ride. But if you are in the position to invest a very small percentage of your net worth, there is a fair chance it will be multiplied. Ockel has proven itself capable of doing remarkable things in a short time, even without outside funding.

What is your Dividend policy?

The Ockel dividend policy is based on the principle that everyone benefits from any possible future dividends in a fair and equal way. Dividends will be distributed directly to your wallet in the form of more Ockel Security Tokens or Ethereum (both based on the daily actual exchange rate). Every token holder will get the same amount of dividend, obviously relative to the quantity of tokens in possession. There will be no dilution on the tokens. Ockel will buy back tokens, before it pays out dividend, to prevent any negative dilution effects.

Is there a minimum/maximum investment amount of Ockel Security Tokens?

Yes and No. In the public phase, the minimum investment is set at 200 tokens, and there is no maximum set for the number of tokens per transaction (other than the remaining available tokens at that moment). If you want to purchase a large number of tokens (above 100.000), please contact us for a personalized offer. Call us at +31(0)7 022 12 154, or email support@ockel.investments.

Do I need an Ethereum address?

Yes. Ockel shares are tokenized and built on the Ethereum platform. Ethereum is a secure, censor proof, reliable, public, decentralized platform for running applications.

Can I still purchase Ockel Security Tokens without an Ethereum wallet?

Yes, however, you need to make sure that you create an Ethereum address to claim your Ockel Security Tokens when the token offering period has ended. We will keep you posted or you can email us if you have questions. If you want, you can get your Ethereum MetaMask wallet at metamask.io

Where do I store my Ockel Security Tokens?

You can store your Ockel Security Tokens in your digital Ethereum wallet. The recommended wallet is MetaMask.

What is a purchase code and why I need one?

If you didn’t fill in the Ethereum wallet address because you didn’t order one yet, you can claim your Ockel Security Tokens with the unique purchase code that you will receive after the payment is done.

What is an Exchange?

An Exchange is a digital platform where you can trade your tokens. This exchange platform will be established – as we expect – within one year after going public.

What is a Smart Contract?

Smart contracts permit trusted transactions and agreements to be carried out among disparate, anonymous parties without the need for a central authority, legal system, or external enforcement mechanism. They render transactions traceable, transparent, and irreversible. Ethereum smart contracts are used to create ERC 20 tokens, such as the OKL Token. With a universal standard, new tokens can be put on an exchange or transferred to a wallet automatically, once the smart contract has been created. Smart contracts allow the performance of credible transactions without third parties. These transactions are trackable and irreversible. All agreements between shareholder and Ockel are determined in the digital contract. Middle men such as notaries and lawyers are therefore not needed for transactions.

What do you mean by Ownership of Tokens?

The key aspect of your token share is that it represents a real share in the company Ockel Computers. As such the value of the share will primarily move depending on the performance of Ockel and ultimately on the demand for the tokens. The tokens will be listed on one or more security exchanges in 12 months after going public. From then on one can trade the shares through these exchanges. With the proceeds of the public funding Ockel expects to be able to significantly scale the activities of Ockel Computers. Even more spectacular products will be introduced, and the market will be expanded for the existing portfolio at the same time.

What do you mean by Trade ability?

The Ockel Security Token is a fully tradeable asset, it is tradeable directly with people, wallet to wallet, as well as trough exchanges in the future. Currently there are no security exchanges for ERC 20 tokens yet, but many companies are well underway with it. A key aspect of the Ockel Security Token is that it cannot be traded in the first twelve months after purchase. Ockel has intentions to get the Ockel Security Token listed after twelve months. Volatility will therefore be low to zero, while Ockel can continue building and scaling the company further.

What is the valuation of Ockel Security Tokens?

We give out Ockel Security Tokens with a public price of 0,125 Euro. For 125 Euros, you will own 1000 tokens. Within twelve months after going public, Ockel expects it will make large steps, which makes it likely that the value of your token will go up.

How can I use a hardware ledger, such as Trezor or Nano Ledger?

A security token (sometimes called an authentication token) is a small hardware device that the owner carries to authorize access to a network service. The device may be in the form of a smart card or may be embedded in a commonly used object such as a key fob.

How is a security token is different than a utility token?

Utility Tokens are protocol tokens, tokens that power a decentralized software. For example, if you’re using decentralized file source — think something like DropBox but done in a decentralized fashion — you’d have a storage coin that would power this system. It would be a payment mechanism for the system. Think of it almost like a pre-paid software license. But the key here is that it’s not a security interest like a Security Token. You do not own anything in the company and there is no real-world asset that backs it.

What is the definition of a security token?

A security token represents traditional, private security interest. Here it represents a share in our company. In fact, you’re taking something that you have on paper and you’re putting an electronic wrapper around it. Security tokens replace paper certificates with digital tokens on the blockchain. Security tokens enable liquidity, trading scale, and new financing models that benefit both the investor and the issuer. For the last centuries ownership of most assets was managed by all parties to each transaction signing paper certificates. With tokenized securities, there is only one document that defines the rights of token holders, and the tokens themselves are a proxy to that master document, and can trade just like cryptocurrencies, within strict regulations.

What is the reasoning behind the security token?

Security tokens replace paper certificates with digital tokens on the blockchain. Security tokens enable liquidity, trading scale, and new financing models that benefit both the investor and the issuer. For the last centuries ownership of most assets was managed by all parties to each transaction signing paper certificates. With tokenized securities, there is one document that defines the rights of token holders, and the tokens themselves are a proxy to that master document, and can trade just like cryptocurrencies, within regulations.

Who can invest?

In general, everyone can invest in Ockel Security Tokens, but they need to determine themselves if they are qualified and also if this in accordance with applicable laws of country of residence. A specific exception on this rule applies for all USA residents. Currently it is unfortunately not possible for US residents to participate in the token sale. Ockel will register and store the personal details of all investors. As part of the process, token holders will have to pass these details to Ockel. See also Terms & Conditions: Initial Provisions – paragraph 2

What is Whitelisting and KYC?

Ockel will determine based on the personal details (passport) if the investor can be approved. Naturally, in most cases we will accept investors willingly. At the same time, we need to have this process out of Know Your Customer principles (KYC), which are guiding principles of laws worldwide. Because Ockel Computers is a Dutch B.V., our local laws are leading. That is why we ask all investors to study if their local laws also allow them to purchase Ockel Security Tokens. While we do not expect this.

How do I purchase tokens?

Public investors may select a number of tokens and use the buy button at our website to reach the on-boarding process to purchase Ockel Security Tokens. If you are interested in a substantial number of shares, additional discounts could apply (>100.000), please contact us for an offer info@ockel.investments

How do I sell my tokens?

In the first year after going public, trading tokens on an exchange is not yet possible. We will inform every token holder within time when an exchange platform is established. Individually one could sell their tokens only to other current token holders. This because every wallet that is holding OKL tokens always needs to be white listed first, to be able to do that.

Is it a risk when partaking in the Ockel Security Token sale?

This is a call you make yourself, or let someone else do it for you, should you prefer that. With every investment there is a trade-off between risk and reward. Ockel had one major principle when starting this process of becoming public: to keep it as fair and transparent as possible.

Note
What you see is what you get with Ockel. Our team of expert advisors and our CEO spend months evaluating all the different ways how start up and scale ups are financed. The conclusion was that products (financing instruments for selling equity) and business and utility propositions are most often far too complex to understand for non-specialists and that very often these investments turn out to be worthless. That is why our CEO wanted to go completely against that. If you do your research, even just googling online about Ockel and its products, then you know we are very serious about what we do and believe in. Since Ockel’s first few years, we always try to listen and communicate with our fans. Ockel is a true story. It is only you that can ultimately decide if we are worth it.

Contact us

Don't hesitate to contact us if you have any questions.

Ockel Investments – trade name of Ockel Computers B.V.

Wegastraat 33-35
2516 AN The Hague
Netherlands

+31 (0) 70 221 21 54

info@ockel.investments
support@ockel.investments

www.ockel.investments
www.ockelcomputers.com

Chamber of Commerce: 66388880
VAT Number: NL856528705B01

Bank name: ABN Amro
IBAN: NL04 ABNA 0421 1855 46
BIC: ABNANL2A